Back in the day, the letter to the editor was really the only way to get any reader feedback in the newspaper (what's that?). Now thousands of comments are posted online with almost every article.
I found a piece in the Times today that has the readers literally writing the article themselves. It involves an interactive graph of different reader feelings about the economy. I can't explain it very well because it's unique. Take a look at it for yourselves: http://www.nytimes.com/interactive/business/2011-economy-sentiment.html?ref=us
It's all about being able to provide more information to readers, and the new things that we can do with journalism provide just that.
Here's a tweet conversation I had yesterday about when a publication finds themselves stuck in the nineties internet era:
|(sidenote: suhlmann12 gives great Bobcat Sports tweets.)|